Friendly Automotive History

The History Of Friendly Automotive

1. 1
   1987

   Friendly Automotive Opens Their Doors

   The first Friendly Automotive store was located at 14 and Van Dyke. Our first store carried only Jeep vehicles.

2. 2
   2000

   Friendly Acquires Second Brand

   In 2000 we added the Chrysler model line to our dealership to better serve the Warren area and our growing family of customers.

3. 3
   2001

   Friendly Auto Opens a Second Location

   A second location in Clinton Township was opened in 2001. We started in Clinton with Buick and Honda, but soon moved from Buick to Cadillac, and have been carrying the full Honda and Cadillac lines at that location ever since.

4. 4
   2004

   Our Third Location Opens in Lapeer

   With our third location we moved up to carry the full Chrysler, Dodge, Jeep, Ram line, and have since become one of the top CDJR dealers in all of Michigan.

5. 5
   2019

   Washington Township Was Calling

   We opened Jim Riehl's Friendly CDJR in Romeo in 2019 and have been working to become a vital part of that community since.

6. 6
   2023

   A New Brand, Same Friendly Treatment

   Added the Ford brand to the Jim Riehl family and opened Jim Riehl's Friendly Ford in Charlevoix, Michigan.